Meet Tim, our new Digital Director

We’re delighted to welcome Tim Wilson-Frier to the krow Central family as our new Digital Director.

Tim has two decades of experience both Agency and Client-side, exploring how behavioural nudges in digital and social connect audiences with brands in ever-more powerful ways.

Working with some of the UK’s best loved B2C and B2B brands as a Creative Strategist, Tim’s passion has been to realise the potential of data to tell us more about people’s interests, their intentions and how they react to messaging and content – shaping these insights into award winning campaigns. After honing his skills as a Creative Strategist, Tim went on to lead the Digital & Social teams for MISSION Agency Speed Communications – redefining the role of PR, picking up more awards in the process!

We reckon Tim brings something pretty special to the krow table. Combining razor-sharp tech knowledge with a passion for finding out what motivates an audience, his insights into the macro and micro biases that influence behaviour sharpens our game even further.

We’re chuffed to have him on board. In the words of Mike Smith, krow Central CEO, “We’re really excited, Tim brings with him a unique blend of both digital and social expertise – strengthening the krow Central team in terms of strategic leadership and his sheer breadth of experience. What’s more, he’s a nice guy too, so he fits in perfectly.”

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