Putting appliances centre stage with NEFF
The headscratcher
Appliances are often one of the last decisions when planning a new kitchen. But NEFF wanted their tech to be an integral part of the design process right from the beginning.
The big positive impact
We knew that the kitchen is no longer a place just to prep food. It’s an open space to live, entertain and share moments. As social individualists, NEFF’s audience live to show off their knowledge of ingredients and skills. But we wanted them to know they can have a kitchen worth showing off, too.
Our Enjoy the Show campaign hit the spot perfectly. Positioning a NEFF kitchen as the ideal stage to show off. Dramatic food and kitchen action were paired with rich language to give a real sense of theatre.
The multi-channel campaign lived across film and digital display. Challenging viewers to not just get a new kitchen, but get a NEFF kitchen.
The headlines
The campaign complemented NEFF’s overall platform of ‘openness’ perfectly, with consumers enjoying the freedom to express themselves with their food and their kitchen. A real showstopper of a campaign.
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