What's Going On

We don’t just have great ideas. We have opinions, insights and a keen interest on what the rest of the world’s up to. Here’s the latest.


The Zero-Party Data Revolution

In an era where consumer trust is paramount, data privacy concerns loom and data deprecation, data sources are dwindling, and the concept of customer-centric marketing has evolved from a mere buzzword to a strategic necessity.

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Rajah Spices | krow Central

Life More Flavoured with Rajah Spices

A delicious new campaign for one of the world’s best spice brands

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Stand out with sonic branding

As we speak, briefs are being written for top brands scrambling to play their part in the audio branding craze. But why should WE care?

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krow Central on NFT Square image

An alternative take on NFTs

For most NFTs are a bubble that doesn't make much sense, and based on what he's seen so far, Mihir proposes an alternative take.

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Elephant Atta_Square Thumbnail

Celebrating the taste of home with Elephant Atta

A cherished name in South Asian households, when Elephant Atta approached us to create a campaign, we knew we could play on the importance of flour in South Asian family life.

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Is Web 3.0 just another buzzword or is something bigger coming?

Many tech-leaders are talking about Web 3.0 and various ways to define it, but the true definition of Web3 is still up for debate.

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Creating a BUZZ for Volkswagen’s big launch

Our team have been busy helping welcome a new iconic van to the VW lineup – the new all-electric ID. Buzz.

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We're well into the second week of 2023, so we’ve been having a good think about what we’re seeing as important for the year ahead.

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How Plant a Tree Co. used Social Proof to make fools of us all

When an online Instagram campaign promised to plant a tree for every pet photo posted, in no time its creator unsurprisingly claimed it had ‘spread out of control’.

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Touchdown or interception?

We've watched, discussed and reviewed the 2021 Super Bowl ads.

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Instagram live square image

Are you watching Instagram Live?

From Jamie Oliver to Mulberry we’ve seen celebrities and brands alike go live on Instagram over the last few weeks.

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What Googles Third-Party Cookie Update Means for Brands. | krow Central

Google are going on a diet

Google are making big changes to limit the use of cookies – and we’re not talking the chocolatey kind.

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Digital Trends Prediction 2020

Our 2020 Digital Predictions

We don't have 20-20 vision, but we've taken a look at the research.

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krow Central Christmas Ads 2019

Our take on this year’s festive offerings.

We've watched, digested and decided. Here are our opinions on this years Christmas Ads.

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Create Krow Central Advertising

What we learnt at Create Leicester

When Create Leicester brought razor sharp digital insight to our home town, we jumped at the chance.

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Voice Tech, Now and Next Ashika Chauhan krow Central

Voice tech: now and next.

Why we should be cautiously optimistic about the growth of voice tech.

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krow central facebook live social media

We create social experiences.

Ditch the thinking that social is property of marketing and start creating experiences that delight.

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Brothers Cider win krow Central

krow Central Wins Brothers Cider

A bold new campaign for Britain’s fastest growing packaged cider.

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krow central laura browne digital project manager

Achieving Digital Delight-enment

Delight isn’t the most important thing to your users, but it is the cherry on top.

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krow Central BBC Education

Next-Level Learning for BBC Education

Our powerful social campaign inspires students and their parents.

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krow central digital websites laura browne project manager

Our data, our decision?

We need to talk about the amount of control we’ve thrust upon algorithms.

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Social media Krow Central Advertising

Social. A modern renaissance?

Mastering social for your brand or business is an ever-changing challenge.

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krow Central wins Evergreen Garden Care

krow appointed to manage international portfolio of garden care brands.

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VWCV Krow Central Advertising

krow Central wins Volkswagen Commercial Vehicles

Exciting times ahead for krow in the commercial vehicles sector.

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krow Central advertising

Trust us, we're in advertising

How more meaningful communication can rebuild trust in advertising.

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krow central legal marketing Ian Hunter

Do Law Firms need to Market Themselves Differently?

Business and communication challenges facing marketers in the legal sector.

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