What's Going On

We don’t just have great ideas. We have opinions, insights and a keen interest on what the rest of the world’s up to. Here’s the latest.

01.09.23

Stand out with sonic branding

As we speak, briefs are being written for top brands scrambling to play their part in the audio branding craze. But why should WE care?

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krow Central on NFT Square image
30.08.23

An alternative take on NFTs

For most NFTs are a bubble that doesn't make much sense, and based on what he's seen so far, Mihir proposes an alternative take.

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Elephant Atta_Square Thumbnail
21.08.23

Celebrating the taste of home with Elephant Atta

A cherished name in South Asian households, when Elephant Atta approached us to create a campaign, we knew we could play on the importance of flour in South Asian family life.

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16.08.23

Is Web 3.0 just another buzzword or is something bigger coming?

Many tech-leaders are talking about Web 3.0 and various ways to define it, but the true definition of Web3 is still up for debate.

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03.05.23

Law Firm Marketing Directors: Gain a competitive advantage through the power of ‘why’

Law firms looking to gain a competitive advantage in a market saturated with identical messaging, need to look beyond ‘what’ they do and begin with the ‘why’.

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28.01.23

Creating a BUZZ for Volkswagen’s big launch

Our team have been busy helping welcome a new iconic van to the VW lineup – the new all-electric ID. Buzz.

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09.01.23

2023

We're well into the second week of 2023, so we’ve been having a good think about what we’re seeing as important for the year ahead.

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Rajah Spices | krow Central
28.10.22

Life More Flavoured with Rajah Spices

A delicious new campaign for one of the world’s best spice brands

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12.11.21

How Plant a Tree Co. used Social Proof to make fools of us all

When an online Instagram campaign promised to plant a tree for every pet photo posted, in no time its creator unsurprisingly claimed it had ‘spread out of control’.

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10.02.21

Touchdown or interception?

We've watched, discussed and reviewed the 2021 Super Bowl ads.

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Instagram live square image
29.04.20

Are you watching Instagram Live?

From Jamie Oliver to Mulberry we’ve seen celebrities and brands alike go live on Instagram over the last few weeks.

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What Googles Third-Party Cookie Update Means for Brands. | krow Central
25.02.20

Google are going on a diet

Google are making big changes to limit the use of cookies – and we’re not talking the chocolatey kind.

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Digital Trends Prediction 2020
04.01.20

Our 2020 Digital Predictions

We don't have 20-20 vision, but we've taken a look at the research.

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krow Central Christmas Ads 2019
04.12.19

Our take on this year’s festive offerings.

We've watched, digested and decided. Here are our opinions on this years Christmas Ads.

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Create Krow Central Advertising
04.11.19

What we learnt at Create Leicester

When Create Leicester brought razor sharp digital insight to our home town, we jumped at the chance.

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Voice Tech, Now and Next Ashika Chauhan krow Central
22.10.19

Voice tech: now and next.

Why we should be cautiously optimistic about the growth of voice tech.

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krow central facebook live social media
12.10.19

We create social experiences.

Ditch the thinking that social is property of marketing and start creating experiences that delight.

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Brothers Cider win krow Central
28.09.19

krow Central Wins Brothers Cider

A bold new campaign for Britain’s fastest growing packaged cider.

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krow central laura browne digital project manager
12.09.19

Achieving Digital Delight-enment

Delight isn’t the most important thing to your users, but it is the cherry on top.

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krow Central BBC Education
17.08.19

Next-Level Learning for BBC Education

Our powerful social campaign inspires students and their parents.

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krow central digital websites laura browne project manager
23.04.19

Our data, our decision?

We need to talk about the amount of control we’ve thrust upon algorithms.

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Social media Krow Central Advertising
15.04.19

Social. A modern renaissance?

Mastering social for your brand or business is an ever-changing challenge.

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23.03.19

krow Central wins Evergreen Garden Care

krow appointed to manage international portfolio of garden care brands.

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VWCV Krow Central Advertising
12.03.19

krow Central wins Volkswagen Commercial Vehicles

Exciting times ahead for krow in the commercial vehicles sector.

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krow Central advertising
04.03.19

Trust us, we're in advertising

How more meaningful communication can rebuild trust in advertising.

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krow central legal marketing Ian Hunter
15.11.18

Do Law Firms need to Market Themselves Differently?

Business and communication challenges facing marketers in the legal sector.

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