What's Going On
We don’t just have great ideas. We have opinions, insights and a keen interest on what the rest of the world’s up to. Here’s the latest.
![14490-04 krow_Article Assets_Zero-Party Data_1244x1244px[95]](https://krowcentral.com/wp-content/uploads/sites/4/2024/05/14490-04-krow_Article-Assets_Zero-Party-Data_1244x1244px95.jpg)
The Zero-Party Data Revolution
In an era where consumer trust is paramount, data privacy concerns loom and data deprecation, data sources are dwindling, and the concept of customer-centric marketing has evolved from a mere buzzword to a strategic necessity.
Find out more![Rajah Spices | krow Central Rajah Spices | krow Central](https://krowcentral.com/wp-content/uploads/sites/4/2022/10/Rajah-Case-Study_1125x2000px_CAMPAIGN-IMAGE.jpg)
Life More Flavoured with Rajah Spices
A delicious new campaign for one of the world’s best spice brands
Find out more![Square-1244x-SONIC](https://krowcentral.com/wp-content/uploads/sites/4/2023/01/Square-1244x-SONIC.jpg)
Stand out with sonic branding
As we speak, briefs are being written for top brands scrambling to play their part in the audio branding craze. But why should WE care?
Find out more![krow Central on NFT krow Central on NFT Square image](https://krowcentral.com/wp-content/uploads/sites/4/2023/08/Square-1244x-NFT.jpg)
An alternative take on NFTs
For most NFTs are a bubble that doesn't make much sense, and based on what he's seen so far, Mihir proposes an alternative take.
Find out more![Elephant Atta krow Central Elephant Atta_Square Thumbnail](https://krowcentral.com/wp-content/uploads/sites/4/2023/08/Elephant-Atta_Square-Thumbnail_1244x1244_1.jpg)
Celebrating the taste of home with Elephant Atta
A cherished name in South Asian households, when Elephant Atta approached us to create a campaign, we knew we could play on the importance of flour in South Asian family life.
Find out more![Square-1244x-WEB3](https://krowcentral.com/wp-content/uploads/sites/4/2023/08/Square-1244x-WEB3.jpg)
Is Web 3.0 just another buzzword or is something bigger coming?
Many tech-leaders are talking about Web 3.0 and various ways to define it, but the true definition of Web3 is still up for debate.
Find out more![VWCV ID Buzz](https://krowcentral.com/wp-content/uploads/sites/4/2023/01/ID.-Buzz_web-scaled.jpg)
Creating a BUZZ for Volkswagen’s big launch
Our team have been busy helping welcome a new iconic van to the VW lineup – the new all-electric ID. Buzz.
Find out more![krow Central | 2023 marketing predictions](https://krowcentral.com/wp-content/uploads/sites/4/2023/01/2023_thumbnail_1244x1244.png)
2023
We're well into the second week of 2023, so we’ve been having a good think about what we’re seeing as important for the year ahead.
Find out more![social-proof-1244×1244](https://krowcentral.com/wp-content/uploads/sites/4/2021/11/social-proof-1244x1244-1.jpg)
How Plant a Tree Co. used Social Proof to make fools of us all
When an online Instagram campaign promised to plant a tree for every pet photo posted, in no time its creator unsurprisingly claimed it had ‘spread out of control’.
Find out more![superbowl-header-1244×1244](https://krowcentral.com/wp-content/uploads/sites/4/2021/02/superbowl-header-1244x1244-1.jpg)
Touchdown or interception?
We've watched, discussed and reviewed the 2021 Super Bowl ads.
Find out more![Instagram live stream content examples Instagram live square image](https://krowcentral.com/wp-content/uploads/sites/4/2020/04/1244x1244.jpg)
Are you watching Instagram Live?
From Jamie Oliver to Mulberry we’ve seen celebrities and brands alike go live on Instagram over the last few weeks.
Find out more![What Googles Third-Party Cookie Update Means for Brands. | krow Central What Googles Third-Party Cookie Update Means for Brands. | krow Central](https://krowcentral.com/wp-content/uploads/sites/4/2020/02/Tile-1.jpg)
Google are going on a diet
Google are making big changes to limit the use of cookies – and we’re not talking the chocolatey kind.
Find out more![Digital Trends Prediction 2020 Digital Trends Prediction 2020](https://krowcentral.com/wp-content/uploads/sites/4/2020/01/Tile.png)
Our 2020 Digital Predictions
We don't have 20-20 vision, but we've taken a look at the research.
Find out more![krow Central Christmas Ads 2019 krow Central Christmas Ads 2019](https://krowcentral.com/wp-content/uploads/sites/4/2019/12/Tile.jpg)
Our take on this year’s festive offerings.
We've watched, digested and decided. Here are our opinions on this years Christmas Ads.
Find out more![Create Krow Central Advertising Create Krow Central Advertising](https://krowcentral.com/wp-content/uploads/sites/4/2019/03/create-thumbnail-krow-central-advertising-1244x1244.jpg)
What we learnt at Create Leicester
When Create Leicester brought razor sharp digital insight to our home town, we jumped at the chance.
Find out more![Voice Tech, Now and Next Ashika Chauhan krow Central Voice Tech, Now and Next Ashika Chauhan krow Central](https://krowcentral.com/wp-content/uploads/sites/4/2019/09/square_1244x1244_voice-1.png)
Voice tech: now and next.
Why we should be cautiously optimistic about the growth of voice tech.
Find out more![krow central facebook live social media krow central facebook live social media](https://krowcentral.com/wp-content/uploads/sites/4/2019/10/square_1244x1244_social_experiences-1-1244x1244-c-center.jpg)
We create social experiences.
Ditch the thinking that social is property of marketing and start creating experiences that delight.
Find out more![Brothers Cider win krow Central Brothers Cider win krow Central](https://krowcentral.com/wp-content/uploads/sites/4/2019/09/square_1244x1244_brothers.jpg)
krow Central Wins Brothers Cider
A bold new campaign for Britain’s fastest growing packaged cider.
Find out more![krow central laura browne digital project manager krow central laura browne digital project manager](https://krowcentral.com/wp-content/uploads/sites/4/2019/10/square_1244x1244_digital_delight-1-1244x1244-c-center.jpg)
Achieving Digital Delight-enment
Delight isn’t the most important thing to your users, but it is the cherry on top.
Find out more![krow Central BBC Education krow Central BBC Education](https://krowcentral.com/wp-content/uploads/sites/4/2019/08/square_1244x1244_BBC.jpg)
Next-Level Learning for BBC Education
Our powerful social campaign inspires students and their parents.
Find out more![krow central digital websites laura browne project manager krow central digital websites laura browne project manager](https://krowcentral.com/wp-content/uploads/sites/4/2019/03/krow-central-laura-browne-project-manager_1244x1244.jpg)
Our data, our decision?
We need to talk about the amount of control we’ve thrust upon algorithms.
Find out more![Social media Krow Central Advertising Social media Krow Central Advertising](https://krowcentral.com/wp-content/uploads/sites/4/2019/03/Social-Article-krow-central-1224x1224px-1244x1244.jpg)
Social. A modern renaissance?
Mastering social for your brand or business is an ever-changing challenge.
Find out more![Round-up-krow-central-optimised](https://krowcentral.com/wp-content/uploads/sites/4/2019/03/Round-up-krow-central-optimised.jpg)
krow Central wins Evergreen Garden Care
krow appointed to manage international portfolio of garden care brands.
Find out more![VWCV Evergreen Krow Central Advertising VWCV Krow Central Advertising](https://krowcentral.com/wp-content/uploads/sites/4/2019/03/VWCV-hero-1224x1224-krow-central.jpg)
krow Central wins Volkswagen Commercial Vehicles
Exciting times ahead for krow in the commercial vehicles sector.
Find out more![krow Central advertising krow Central advertising](https://krowcentral.com/wp-content/uploads/sites/4/2019/03/Madmen-image-1224x1224px-1244x1244-c-center.jpg)
Trust us, we're in advertising
How more meaningful communication can rebuild trust in advertising.
Find out more![krow central legal marketing Ian Hunter krow central legal marketing Ian Hunter](https://krowcentral.com/wp-content/uploads/sites/4/2018/11/square_1244x1244_law_b.jpg)
Do Law Firms need to Market Themselves Differently?
Business and communication challenges facing marketers in the legal sector.
Find out more