Sparking Excitement for Volkswagen with AR

THE HEADSCRATCHER

Volkswagen vehicles are getting smarter. So we thought, why aren’t we getting smarter with how we communicate new models with customers?

When the ID. Buzz launch arrived, test drive demands meant van centres were short of demo vehicles and needed a way to avoid disappointing showroom visitors if one wasn’t on hand. Then when Ford released the new Ranger six months before the launch of the Amarok, Volkswagen again needed to build hype for a vehicle that wasn’t available.

THE BIG POSITIVE IMPACT

While we couldn’t magic up more demo vehicles or move the launch of the Amarok forward, we could give customers an experience that would get them excited. Even without seeing a vehicle in person.

We turned our hand to innovative AR tech. The next best thing to a demo car, we created a full-size Augmented Reality vehicle that could be brought to life, in any colour, both in the showroom and at home. A carbon-free solution, which chimed nicely with the ethos of the ID. Buzz.

This meant customers in the market for a practical family car could get a sense of the space offered by the ID. Buzz. And those interested in a luxury pick-up could see the impressive new Amarok already parked on their driveway.

Evolving our technology with a bit of added VW charm, we gave Amarok viewers the option to ‘bring on the mud’, transforming the Amarok from on-road commander to off-road beast.

THE HEADLINES

It’s early days, but hundreds of sales leads and hundreds of vehicles caked in mud mean Volkswagen Van Centres AR very happy with the results so far.