What's Going On
We don’t just have great ideas. We have opinions, insights and a keen interest on what the rest of the world’s up to. Here’s the latest.
The Zero-Party Data Revolution
In an era where consumer trust is paramount, data privacy concerns loom and data deprecation, data sources are dwindling, and the concept of customer-centric marketing has evolved from a mere buzzword to a strategic necessity.
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Life More Flavoured with Rajah Spices
A delicious new campaign for one of the world’s best spice brands
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Stand out with sonic branding
As we speak, briefs are being written for top brands scrambling to play their part in the audio branding craze. But why should WE care?
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An alternative take on NFTs
For most NFTs are a bubble that doesn't make much sense, and based on what he's seen so far, Mihir proposes an alternative take.
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Celebrating the taste of home with Elephant Atta
A cherished name in South Asian households, when Elephant Atta approached us to create a campaign, we knew we could play on the importance of flour in South Asian family life.
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Is Web 3.0 just another buzzword or is something bigger coming?
Many tech-leaders are talking about Web 3.0 and various ways to define it, but the true definition of Web3 is still up for debate.
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Creating a BUZZ for Volkswagen’s big launch
Our team have been busy helping welcome a new iconic van to the VW lineup – the new all-electric ID. Buzz.
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2023
We're well into the second week of 2023, so we’ve been having a good think about what we’re seeing as important for the year ahead.
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How Plant a Tree Co. used Social Proof to make fools of us all
When an online Instagram campaign promised to plant a tree for every pet photo posted, in no time its creator unsurprisingly claimed it had ‘spread out of control’.
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Touchdown or interception?
We've watched, discussed and reviewed the 2021 Super Bowl ads.
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Are you watching Instagram Live?
From Jamie Oliver to Mulberry we’ve seen celebrities and brands alike go live on Instagram over the last few weeks.
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Google are going on a diet
Google are making big changes to limit the use of cookies – and we’re not talking the chocolatey kind.
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Our 2020 Digital Predictions
We don't have 20-20 vision, but we've taken a look at the research.
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Our take on this year’s festive offerings.
We've watched, digested and decided. Here are our opinions on this years Christmas Ads.
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What we learnt at Create Leicester
When Create Leicester brought razor sharp digital insight to our home town, we jumped at the chance.
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Voice tech: now and next.
Why we should be cautiously optimistic about the growth of voice tech.
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We create social experiences.
Ditch the thinking that social is property of marketing and start creating experiences that delight.
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krow Central Wins Brothers Cider
A bold new campaign for Britain’s fastest growing packaged cider.
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Achieving Digital Delight-enment
Delight isn’t the most important thing to your users, but it is the cherry on top.
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Next-Level Learning for BBC Education
Our powerful social campaign inspires students and their parents.
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Our data, our decision?
We need to talk about the amount of control we’ve thrust upon algorithms.
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Social. A modern renaissance?
Mastering social for your brand or business is an ever-changing challenge.
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krow Central wins Evergreen Garden Care
krow appointed to manage international portfolio of garden care brands.
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krow Central wins Volkswagen Commercial Vehicles
Exciting times ahead for krow in the commercial vehicles sector.
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Trust us, we're in advertising
How more meaningful communication can rebuild trust in advertising.
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Do Law Firms need to Market Themselves Differently?
Business and communication challenges facing marketers in the legal sector.
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