Super Bowl is known for big-budget ads and companies who splash millions on the longest spot. But this year, Reddit cut through the noise. Created by R/GA, the ad was made in a few days and only lasted 5 seconds, yet it became one of the most searched ads that night.
An entire screen of text on one of the shortest ads shouldn’t work, but it does for that exact reason. Ambitious, attention-grabbing, and rebellious, it cleverly nods to their users who recently spearheaded the stock market trading frenzy, sending a message to Wall Street. Proving for a good idea to make an impact, you don’t need time or an extravagant budget, sometimes 5 seconds is enough. – Sophie, Content Creative.