GB 230W COLOUR 01 0X260 C Center

PREPARE TO MELT

THE HEADSCRATCHER

Green & Black’s are one of the world’s most luxurious chocolate brands, but how could we tell our discerning audience they now also make incredible ice cream?

THE BIG POSITIVE IMPACT

Our ‘Tub Above’ campaign focused on the superior ingredients and balanced recipe that makes this exceptional ice cream perfect for those special moments. It aligned perfectly with G&B’s brand platform of ‘A taste you can believe in’ and was bang on for our affluent, foodie target market.

A delicious tone of voice perfectly summed up the sheer indulgence of enjoying a decadent tub of G&B ice cream. Beautiful still life photography was captured by Sun Lee and involved carefully balancing hundreds of balls of ice cream.

The campaign rolled out across full-page press ads in key foodie titles, plus digital assets on the likes of BBC Good Food and The Guardian.

2880X1620 Full Width Gandb 02 2880X1620 C Center}

THE HEADLINES

On the weekend the digital activity landed, “Green & Black’s Ice Cream” was the most searched for term on the Waitrose website, beating daily essentials like milk, bread… and gin!

Results good enough to make any Client melt.

1224X1224 Twin Left Gandb 1 1244X1244 C Center
1224X1224 Twin Right Gandb 1 1244X1244 C Center

More work

Thumbnail 1244X1244 1 1244X1244 C Center

Sparking Excitement for Volkswagen with AR

How we used innovative tech to help Volkswagen Commercial Vehicles build hype for two big model launches.

Find out more
Oreo 1244X1244px 1

Fun-Filled World

We put Oreo Ice Cream on the snack map.

Find out more