PREPARE TO MELT
Green & Black’s are one of the world’s most luxurious chocolate brands, but how could we tell our discerning audience they now also make incredible ice cream?
THE BIG POSITIVE IMPACT
Our ‘Tub Above’ campaign focused on the superior ingredients and balanced recipe that makes this exceptional ice cream perfect for those special moments. It aligned perfectly with G&B’s brand platform of ‘A taste you can believe in’ and was bang on for our affluent, foodie target market.
A delicious tone of voice perfectly summed up the sheer indulgence of enjoying a decadent tub of G&B ice cream. Beautiful still life photography was captured by Sun Lee and involved carefully balancing hundreds of balls of ice cream.
The campaign rolled out across full-page press ads in key foodie titles, plus digital assets on the likes of BBC Good Food and The Guardian.
On the weekend the digital activity landed, “Green & Black’s Ice Cream” was the most searched for term on the Waitrose website, beating daily essentials like milk, bread… and gin!
Results good enough to make any Client melt.