Everyone knows Cadbury make the nation’s favourite chocolate, but with a bite-sized budget, how could we tell the world they also make rather moreish ice creams?
THE BIG POSITIVE IMPACT
In a series of feel-good campaigns, we crafted a troupe of plucky penguins to herald our mouth-watering products. They’ve bounced around everything from tasty 48-sheets and 6-sheets, to Video On Demand films and a cool new website. Not to mention a shopper activation campaign for Tesco and Asda.
We got thousands marching down to the freezer aisle. And crucially, research showed that our ads created an increased association between the Cadbury brand and ice cream. We even boosted the perception of Cadbury overall by increasing their positioning as a fun brand by 13%. All pretty tasty.