Enjoy the show
THE HEADSCRATCHER
NEFF are on a mission to make their truly amazing appliances the no.1 considered brand in the UK. To do this, we need to persuade cooking enthusiasts not just to get any kitchen, but a NEFF kitchen.
THE BIG POSITIVE IMPACT
After launching the ‘Enjoy the Show’ platform earlier in the year, we partnered with award-winning chef Tom Kerridge to show how the innovative features of NEFF appliances can help create the ultimate Sunday roast.
The film shows how the NEFF Slide & Hide® oven’s functions bring out the creativity in Tom’s cooking. Starring marmite-glazed roast beef, cooked to perfection thanks to a built-in temperature probe. Followed by a matinee of the perfect chocolate torte, baked evenly thanks to Circo Therm® technology.
THE HEADLINES
The film has received big helpings of positive coverage, with the Retail Times referring to it as ‘the ultimate Sunday roast’, and Campaign writing that the film shows how NEFF ‘should be people’s first choice for premium ovens’.
Sue Flowers, brand Manager at NEFF UK, said: “We’re on a fantastic journey with krow Group, and keen to see further success following the launch of ‘Enjoy the Show’ campaign earlier in the year. It’s great to further bolster our message and show how seamless the NEFF appliances are with Tom Kerridge showing the nation how it’s done”.
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