Oreo is the world’s biggest name in cookies, but Oreo Ice Cream was struggling to get noticed in the summer snack crowd. We had to create a stand-out ice cream brand, while staying true to the Oreo spirit.
THE BIG POSITIVE IMPACT
We created a fun-filled world of Oreo Ice Cream. Our campaign showed the product range in mouth-watering detail, but we added Oreo playfulness by making each ice cream a centre of fun and enjoyment.
Working with illustrator Jack Hudson, we crafted a cool, stylish set of figures. From climbers gripping chunks of chocolate to swimmers leaping off creamy filling, each one was individually illustrated to create a fun look that would appeal to our market of 10-15 year olds and their families. We developed out-of-home, digital and social video executions with a bold series of static and video executions.
With a strong idea that could be universally understood, we worked with national marketing teams to help deliver their campaigns, while ensuring consistency as global brand guardians.