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FUN-FILLED WORLD
THE HEADSCRATCHER
Oreo is the world’s biggest name in cookies, but Oreo Ice Cream was struggling to get noticed in the summer snack crowd. We had to create a stand-out ice cream brand, while staying true to the Oreo spirit.
THE BIG POSITIVE IMPACT
We created a fun-filled world of Oreo Ice Cream. Our campaign showed the product range in mouth-watering detail, but we added Oreo playfulness by making each ice cream a centre of fun and enjoyment.
Working with illustrator Jack Hudson, we crafted a cool, stylish set of figures. From climbers gripping chunks of chocolate to swimmers leaping off creamy filling, each one was individually illustrated to create a fun look that would appeal to our market of 10-15 year olds and their families. We developed out-of-home, digital and social video executions with a bold series of static and video executions.
With a strong idea that could be universally understood, we worked with national marketing teams to help deliver their campaigns, while ensuring consistency as global brand guardians.
![](https://krowcentral.com/wp-content/uploads/sites/4/2019/10/2880x1620_full_width_oreo-1-2880x1620-c-center.jpg)
THE HEADLINES
We put Oreo Ice Cream on the snack map with increased brand awareness and 11% more consumers wanting to try the products. Across all our markets, that’s thousands of new Oreo Ice Cream fans.
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More Work
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A Delicious Product Launch
Unveiling an irresistible new ice cream range to lovers of luxury.
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![Voice Tech, Now and Next Ashika Chauhan krow Central Voice Tech, Now and Next Ashika Chauhan krow Central](https://krowcentral.com/wp-content/uploads/sites/4/2019/09/square_1244x1244_voice-1.png)
Voice tech: now and next.
Why we should be cautiously optimistic about the growth of voice tech.
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