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FUN-FILLED WORLD

THE HEADSCRATCHER

Oreo is the world’s biggest name in cookies, but Oreo Ice Cream was struggling to get noticed in the summer snack crowd. We had to create a stand-out ice cream brand, while staying true to the Oreo spirit.

THE BIG POSITIVE IMPACT

We created a fun-filled world of Oreo Ice Cream. Our campaign showed the product range in mouth-watering detail, but we added Oreo playfulness by making each ice cream a centre of fun and enjoyment.

Working with illustrator Jack Hudson, we crafted a cool, stylish set of figures. From climbers gripping chunks of chocolate to swimmers leaping off creamy filling, each one was individually illustrated to create a fun look that would appeal to our market of 10-15 year olds and their families. We developed out-of-home, digital and social video executions with a bold series of static and video executions.

With a strong idea that could be universally understood, we worked with national marketing teams to help deliver their campaigns, while ensuring consistency as global brand guardians.

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THE HEADLINES

We put Oreo Ice Cream on the snack map with increased brand awareness and 11% more consumers wanting to try the products. Across all our markets, that’s thousands of new Oreo Ice Cream fans.

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