Milka were launching two new ice cream products globally: a chocolate topped cone and a premium tub in two flavours. But how could we create an integrated campaign that would cut through a cluttered ice cream market… and work globally?
THE BIG POSITIVE IMPACT
Using Milka’s iconic brand assets like the chocolate chunk, lilac brand colour and typography, our campaign was a smooth extension of their ‘wrapped in tenderness’ campaign.
Tone of voice and imagery highlighted the indulgent nature of each product, creating a campaign that was good enough to eat.
The campaign worked a treat globally. Our key visuals have been turned into everything from posters and POS to digital banners and video. All the assets each market needed to get tastebuds watering locally on every level.