CENTRAL HEATING FOR EVERYONE

THE HEADSCRATCHER

Ready Brek is a legendary brand, but how could we make it a must-have for today’s audience?

THE BIG POSITIVE IMPACT

66% of Brits love porridge, so we saw a great opportunity to take Ready Brek out of its traditional kids’ cereal territory and make it a hearty, good quality brekkie for adults too.

In our 20” TV spot, we powered up the iconic Ready Brek glow to generate strong cut-through, and combined mouth-watering product shots with smart humour to create a memorable return for the brand. Updating the classic strapline to present Ready Brek as Central Heating for Everyone.

THE HEADLINES

Our ad formed part of Ready Brek’s wide-ranging integrated campaign, including everything from pack redesign to a sales promotion. With all this behind it, Ready Break sales grew to their highest in over two years – over 14% year-on-year, in fact. The new activity also attracted over 1.25million more households and helped retailers get behind the brand in a big way. Giving our Client and audience a warm feeling inside.

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