How could we make NEFF the true star of one of the UK’s biggest food festivals? Making sure they weren’t just a sponsor, but a brand that foodies were excited to interact with.
THE BIG POSITIVE IMPACT
We gave our food fans an amazing weekend. Three in fact. From 2017 to 2019, we’ve created unforgettable NEFF experiences to bring to life the brand’s partnership with The Big Feastival – an annual celebration of cooking held at Alex James’s farm.
With as many as 75,000 foodies attending each time, enjoying tastings, classes, hands-on cooking and appearances by celeb chefs, we made NEFF the curator of culinary joy.
Owning the events with 360° campaigns including a bespoke look and feel, covering everything from signage to foam fingers. Plus four separate competitions and four experiential zones; including the Little Kitchen for junior chefs. And we made it easy for everyone to take some NEFF home, with over 14,000 pieces of merchandise.
Our on-site content creation team then shared the excitement with live posts from each weekend, creating over 400 pieces of content in all. Throughout, we made sure to showcase NEFF’s cooking innovations, such as their unique Slide&Hide oven.
Each time, as many as 75,000 people left with happy tummies and fresh ideas. While we attracted thousands of new fans and followers, drove over 330,000 people to engage with NEFF’s social channels, and created content that was devoured by foodies over 1.67 million times.